Facebook offers a large set of tools that equips people to make positive real-world change. Social Good is comprised of four pillars: Charitable Giving, Crisis Response, Health, and Mentorship.
Clear organization of content that is easy to navigate.
Visual patterns that allow the user to learn taxonomy and understand complex, interconnected information.
Make it human.
Facebook has a well recognized brand and that was used to unify Social Good to the larger mission of Facebook.